Archiwa tagu: value exchange

Internet-Based Customer Portfolio Building


Paper accepted for 10th International Conference Marketing Trends (Paris, January 20th-20nd 2011).

Download the full pdf version of Internet-Based Customer Portfolio Building.


This paper presents a conceptual model of Internet-based customer portfolio building. The proposed model refers to the concept of value exchange between a company and a customer, as well as to the concept of delivering values to customers. The model is made up of five stages: defining, creating, communicating and delivering values, as well as generating values for a company.
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