Excerpts from the article: T. Doligalski, Internet Business Models in the Consumer Market – a Typological Approach, „Marketing i Rynek”, 12/2018. Downloads: SSRN (pdf) – Internet Business Models in the Consumer Market ResarchGate (pdf) – Internet Business Models in the Consumer Market The notion of business model with reference to strategy and revenue model There […]
JEL Classifications: M31 ; and / or UDC: 389 Key words: Value Proposition, Values for Customer, Internet, E-commerce, Online, Marketing, Customer, Strategy, Value Offerings, Value co-creation, Mass Customization, Freemium. Abstract: Paper presents strategies of value proposition on the Internet. Author has distinguished and described strategies of efficiency, free values, complete customer solutions, unique values and […]