Archiwa tagu: business models

Definition of a platform

Excerpts from: T. Doligalski, Platform Canvas. Does the platform business model imply disruption and monopolisation?, In T. Doligalski, M. Goliński, & K. Kozłowski (Eds.) Disruptive platforms: markets, ecosystems, monopolists, forthcoming.

 

A platform is a business model that matches independent agents and facilitates their interactions. In this light, the customer is somehow obliged to interact with other subjects to use the platform’s potential. This definition differs from an IT approach, where a product platform is a set of parts, subsystems, interfaces, and manufacturing processes that are shared among a set of products (Meyer and Lehnerd 1997). Here, the customer can use the existing technology to create a product for themselves, without interacting with others. Czytaj dalej →

Business model and strategy

Excerpts from the article: T. Doligalski, Internet Business Models in the Consumer Market – a Typological Approach, „Marketing i Rynek”, 12/2018.

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The notion of business model with reference to strategy and revenue model
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Internet Business Models in the Consumer Market – a Typological Approach (pdf)

Excerpts from the article: T. Doligalski, Internet Business Models in the Consumer Market – a Typological Approach, „Marketing i Rynek”, 12/2018.

 

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This paper presents characteristics of business models adopted by Internet companies operating in the consumer market. The typology covers online vendors, e-service providers, content providers, multi-sided platforms, and community providers. The business model types are described here, also with respect to selected economic categories. Additionally, the paper discusses the notion of business models from systemic and typological perspectives and compares this term to the notion of strategy and revenue model.

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Business Models of Internet Companies and Types of Goods Offered (pdf, 2018)


Abstract

The article presents the relations between the business models of internet companies operating in the B2C market and the types of goods they offer (i.e. private, club, common, and public goods). The analysis shows that internet companies provide all four types of goods distinguished in the theory of economics. Czytaj dalej →