Archive for 'e-CRM articles'

Does Customer Analysis Affect Firm Performance? Quantitative Evidence from Polish Insurance Market

P. Tomczyk, T. Doligalski, P. Zaborek, Does customer analysis affect firm performance? Quantitative evidence from the Polish insurance market, „Journal of Business Research”, vol. 69, iss. 9, p. 3652–3658, September 2016, doi:10.1016/j.jbusres.2016.03.026 The full version of the article is available on the website of the Journal of Business Research Abstract The paper explores the relationship […]

Internet-Based Customer Portfolio Building

See also my other articles on e-Business Models and Strategies.   Paper accepted for 10th International Conference Marketing Trends (Paris, January 20th-20nd 2011). Download the full pdf version of Internet-Based Customer Portfolio Building. Abstract This paper presents a conceptual model of Internet-based customer portfolio building. The proposed model refers to the concept of value exchange between […]