An extension of the theses presented in this note can be found in the chapter: Doligalski, T. Platform canvas: Does the platform business model imply disruption and monopolisation?. In Disruptive Platforms (pp. 1-17). Routledge.
!!! The full content of the chapter is available at the Amazon.com page in the preview of the Kindle version.
—
Among the business models of Internet companies, it is the platforms that attract the most attention from researchers. It is to them that a significant impact on the economy, society and everyday life is attributed. Although platforms have functioned in traditional economies, e.g. in the form of bazaars, their role has increased in the digital economy. This is due to the greater ease of aggregation of sellers and buyers, creators and consumers, or people with the same interests, identities or problems. Platform is defined here as a business model that matches independent agents and facilitates their interactions.
Continue reading
Fragment rozdziału: T. Doligalski, Sposoby pozyskiwania klientów i rozwój relacji z klientami, [w:] Zarządzanie wartością klienta w przedsiębiorstwach w Polsce, red. nauk. B. Dobiegała-Korona, T. Doligalski, Oficyna wydawnicza SGH, 2011.
