Tag Archives: Strategy

Business model and strategy

Excerpts from the article: T. Doligalski, Internet Business Models in the Consumer Market – a Typological Approach, „Marketing i Rynek”, 12/2018. Downloads: SSRN (pdf) – Internet Business Models in the Consumer Market  ResarchGate (pdf) – Internet Business Models in the Consumer Market   The notion of business model with reference to strategy and revenue model There […]

Strategies of Value Proposition on the Internet

JEL Classifications: M31 ; and / or UDC: 389 Key words:  Value Proposition, Values for Customer, Internet, E-commerce, Online, Marketing, Customer, Strategy, Value Offerings, Value co-creation, Mass Customization, Freemium. Abstract:  Paper presents strategies of value proposition on the Internet. Author has distinguished and described strategies of efficiency, free values, complete customer solutions, unique values and […]