Internet-Based Customer Portfolio Building

Paper accepted for 10th International Conference Marketing Trends (Paris, January 20th-20nd 2011).
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Abstract

This paper presents a conceptual model of Internet-based customer portfolio building. The proposed model refers to the concept of value exchange between a company and a customer, as well as to the concept of delivering [...]

Strategies of Value Proposition on the Internet

JEL Classifications: M31 ; and / or UDC: 389
Key words:  Value Proposition, Values for Customer, Internet, E-commerce, Online, Marketing, Customer, Strategy, Value Offerings, Value co-creation, Mass Customization, Freemium.
Abstract:  Paper presents strategies of value proposition on the Internet. Author has distinguished and described strategies of efficiency, free values, complete customer solutions, unique values and value co-creation. [...]