Strategies of Value Proposition on the Internet

JEL Classifications: M31 ; and / or UDC: 389
Key words:  Value Proposition, Values for Customer, Internet, E-commerce, Online, Marketing, Customer, Strategy, Value Offerings, Value co-creation, Mass Customization, Freemium.
Abstract:  Paper presents strategies of value proposition on the Internet. Author has distinguished and described strategies of efficiency, free values, complete customer solutions, unique values and value co-creation. [...]